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Unfortunately, the new livery is ugly and foremost very tacky - and that's the case not just because it's new or different to the old livery - more the contrary, it's a missed opportunity to do something original (A Union Jack on the bow? Are you serious?).
Aren't you glad they did not name this new ship Canberra and put THAT livery on her?
This is what happens when you get someone coming from a hotel company within the UK brewing industry ( Premier Inns ) with no experience of cruise ships or running a cruising company.
Wonder when they will add the ' Crowns ' to the bows of the Cunard liners as they come under the same management team !
It should be interesting to see the re-action when the ships visit some South American ports ! ..
Pam
There has been much talk that Carnival will retire the P&O Aust brand now that Carnival is gaining traction down here the problem is the current ships lack many of the features of the Carnival Spirit class so cannot easily be rebranded as Carnival ships.
quote:Originally posted by goodclicks: [...]- unless it's another step in P&O's move downmarket to differentiate them from Cunard.
That's definitely what it is and it does make sense (they could still have chosen a good looking and less embarrassing livery).
I wonder whether some of their smaller & older ships will be moved to Cunard?
[ 01-19-2014: Message edited by: Ernst ]
The livery just has too many bright colors to be seen as elegant: red, blue, yellow-- it looks like a circus. Celebrity learned this lesson when the M-ships launched with a new livery including yellow and red accents. It just didn't fit the elegant branding of an upscale line. Eventually they repainted the ships in the more appropriate blue/white livery.
I may have been ok with the new P&O look if it had been either the flag on the bow or the blue/yellow funnels. All of it together is just too juvenile.
I am not really excited about this but more worried what is really behind this piece of corporate spin. Is P&O gradually downgraded to cheap UK Carnival product? Reviews of Azura and Ventura seem already seem to point that way.
Right now is an odd mixture of a lot of cruise styles like Cunard in the eighties. Mr Edgington made it clear Ocean Village was not a commercial success, even though in the long term it might be an option to split it up to a more upmarket and a more casual brand.
But which CEO still think long term these days??
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