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» Cruise Talk   » Ocean Liners and Classic Cruise Ships   » Vintage French Line TV ad

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Author Topic: Vintage French Line TV ad
NP
First Class Passenger
Member # 8721

posted 08-30-2009 08:13 AM      Profile for NP     Send New Private Message      Edit/Delete Post  Reply With Quote 
A 1963 tv ad for a transatlantic crossing aboard the SS France with two famous french comic actors : Michel Serrault and Jean Poiret...

Enjoy

French Line ad

[ 08-30-2009: Message edited by: NP ]

[ 08-30-2009: Message edited by: NP ]


Posts: 84 | From: Paris | Registered: Mar 2007  |  IP: Logged
Linerrich
First Class Passenger
Member # 4864

posted 08-30-2009 08:23 AM      Profile for Linerrich   Email Linerrich   Send New Private Message      Edit/Delete Post  Reply With Quote 
That's a great advert with some great footage, and also very funny (if you speak French.) The end says that one-way Tourist Class rates begin at 1600 francs, which would have been about USD $320.00 in 1963.

Rich


Posts: 4210 | From: Miami, FL | Registered: Jul 2004  |  IP: Logged
Lubber
First Class Passenger
Member # 13710

posted 09-03-2009 01:50 PM      Profile for Lubber     Send New Private Message      Edit/Delete Post  Reply With Quote 
quote:
Originally posted by Linerrich:
The end says that one-way Tourist Class rates begin at 1600 francs, which would have been about USD $320.00 in 1963.

I'm not sure if French Line fares were price-competitive with air travel in 1963, but they certainly were by the early '70s according to the 1972 edition of Arthur Frommer's Europe on $20?? Dollars A Day. The fares between the two modes of travel were almost identical, so you can see how the equity of time savings on a flight vs. that of the amenities of a luxury liner appeared to compare at the time.

Considering that a tourist-class crossing cost around $20 less than on the "futuristic" QE2, the French Line were apparently pricing their fares pretty aggressively near the end.


Posts: 241 | From: Land | Registered: Feb 2008  |  IP: Logged
Linerrich
First Class Passenger
Member # 4864

posted 09-03-2009 02:24 PM      Profile for Linerrich   Email Linerrich   Send New Private Message      Edit/Delete Post  Reply With Quote 
I have a wonderful, huge, two-page advert about the FRANCE from the New York Times, dated Sunday, May 7, 1972. French Line must have spent a fortune to run this, and it's full of great copy, detailing all the advantages of sailing versus flying. CGT was fighting for their lives at this point in time. Here is a snippet:

"First of All: It's going to cost you more than flying. There is just no way that we can put you up for five days in our floating luxury hotel, with fifteen to twenty marvelous feasts, for the same price as a jet seat rental with a couple of tray meals aloft.
Our base price from New York to Southampton is $288.00. That's during the thrift, or "off season" in the Left Bank, which is what other lines call tourist.
You can also spend $1043.00 to cross the Atlantic with us if you are a wealthy sybarite occupying a deluxe stateroom at the height of the season. But there is lots of room in-between."

Rich

[ 09-03-2009: Message edited by: Linerrich ]


Posts: 4210 | From: Miami, FL | Registered: Jul 2004  |  IP: Logged

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