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» Cruise Talk   » Ocean Liners and Classic Cruise Ships   » What if Premier was successful? (Page 1)

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Author Topic: What if Premier was successful?
Redlinekid2
First Class Passenger
Member # 7157

posted 07-06-2009 03:54 PM      Profile for Redlinekid2     Send New Private Message      Edit/Delete Post  Reply With Quote 
And what did the passengers had to say about the SS Rembrandt under Premier's care? They did wanted to turn the ship into the Big Red Boat IV.

Where would the ship be today if Premier was still in business and had turned the ship into the Big Red Boat IV?

Would it had been restored as the SS Rotterdam, as we know it today? Or would the ship had gone to the breakers, like the SS Norway and the TS Maxim Gorkiy?


Posts: 300 | From: Florida | Registered: Aug 2006  |  IP: Logged
buddhaJoe
First Class Passenger
Member # 4356

posted 07-06-2009 04:47 PM      Profile for buddhaJoe   Email buddhaJoe   Send New Private Message      Edit/Delete Post  Reply With Quote 
i do not understand why putting this up

what if 9/11 never happened
what if obama was born in Cuba?

you can ask a million questions what if...

it doesn't make any sense to me

best regards
Joe


Posts: 366 | From: De Goorn, small village in The Netherlands | Registered: Jan 2004  |  IP: Logged
desirod7
First Class Passenger
Member # 1626

posted 07-06-2009 04:50 PM      Profile for desirod7     Send New Private Message      Edit/Delete Post  Reply With Quote 
quote:
Originally posted by Redlinekid2:
And what did the passengers had to say about the SS Rembrandt under Premier's care? They did wanted to turn the ship into the Big Red Boat IV.

Where would the ship be today if Premier was still in business and had turned the ship into the Big Red Boat IV?

Would it had been restored as the SS Rotterdam, as we know it today? Or would the ship had gone to the breakers, like the SS Norway and the TS Maxim Gorkiy?


I had sailed Premier twice on the Sea Breeze and the Rembrandt. Rembrandt was still my favorite cruise 9 years later. Premier was essentially a mass market product on old ships. Food was good, service was friendly, amenities: bare, and entertainment like a HS talent show.

The Rembrandt was the only jewel in the fleet. The *.breezes were refitted to the point where they offered the worst of a classic liner and the worst of a modern cruise ship.

The ships they had were 7x the operating costs of a modern ship. They could not compete on price since Carnival and RCCL could undercut any time they wanted to and did.

Their problem was they could not decide what they wanted to be. The had the red fleet of the Big Red Boats and blue fleet for a more mature audience.

Were they going to be a niche line with long cruises on exotic itineraries? Were they going to be a budget line with the same old tired ports and cruise format? Were they going to be a rugrat line catering to unruly families?

When they seemed to start something, they would abandon in the middle for something else.

Many cruisers who have come online since year 2000 would not put up with the inconvinences of a classic liner over a modern boxboat.

Classic liners as we know them have gone the way of the turntable and vinyl records. There was no way Premier could have survived. Carnival looked them over and decided not to buy the line.

On Rembrandt: who knows, maybe her boilers could have exploded and she would not be in her namesake city today. The rest of the fleet was toast.


Posts: 5727 | From: Philadelphia, Pa [home of the SS United States] | Registered: Oct 2000  |  IP: Logged
Linerrich
First Class Passenger
Member # 4864

posted 07-06-2009 05:11 PM      Profile for Linerrich   Email Linerrich   Send New Private Message      Edit/Delete Post  Reply With Quote 
quote:
Originally posted by Redlinekid2:

Where would the ship be today if Premier was still in business and had turned the ship into the Big Red Boat IV?

The main reason that the ROTTERDAM was preserved is that, well, because her interiors were already so preserved! Had she gone from the Blue Fleet to the Red Fleet there is every proabability that she would have been gutted out to some extent, thereby losing the very essence that gave her so much charm and nostalgia.

But this is all a moot point, because it's impossible to imagine the Premier operation still in existence in 2009, based upon their old, classic fleet. As David has pointed out, it was very expensive to maintain and operate such old ships against the modern, new, and BIG ships of the major lines. Premier went out of business for many of the same reasons as did Commodore, American Hawaii, Regency, etc., etc.

Rich


Posts: 4210 | From: Miami, FL | Registered: Jul 2004  |  IP: Logged
miamicruiser
First Class Passenger
Member # 4413

posted 07-06-2009 07:52 PM      Profile for miamicruiser   Email miamicruiser   Send New Private Message      Edit/Delete Post  Reply With Quote 
Going back to around 1990 or so, when I worked for Premier, we did have a pretty modern fleet for the Bahamas market when you consider the competition: Mardi Gras, Carnivale, Emerald Seas, ect. The Oceanic and Majestic were still in good shape and the Atlantic was just several years old. The Fantasy and Nordic Empress were still under construction. For the Bahamas market Premier was doing very well and had Greyhound / Dial Corp. been financially willing or able to order a new ship every several years then I do think they might still have been able to last until a major player made an offer to good to refuse. My guess would be that RCCL would have been the one to do that. They could have transferred over the Nordic Empress to Premier and let them do the short cruises and let RCCL stay with the longer 7 day or more cruises. Remember before the buyout of Admiral Cruises RCCL was not in the 3 & 4 day market. Unfortunately the owners of Premier decided on a different strategy that ultimately proved to be the wrong course and the company fell apart.
Posts: 54 | From: miami | Registered: Jan 2004  |  IP: Logged
desirod7
First Class Passenger
Member # 1626

posted 07-06-2009 08:05 PM      Profile for desirod7     Send New Private Message      Edit/Delete Post  Reply With Quote 
Cruise Talk now a decade old is officially a source historical evidence.

RedLineKid, here are some CT threads at the time of Premier's demise. My contributions?: opinions change and evolve over time.


http://www.travelserver.net/travelpage/ubb-bin/ultimatebb.cgi?ubb=get_topic&f=3&t=003305

http://www.travelserver.net/travelpage/ubb-bin/ultimatebb.cgi?ubb=get_topic&f=2&t=000753

http://www.travelserver.net/travelpage/ubb-bin/ultimatebb.cgi?ubb=get_topic&f=2&t=000755

http://www.travelserver.net/travelpage/ubb-bin/ultimatebb.cgi?ubb=get_topic&f=2&t=000860


Posts: 5727 | From: Philadelphia, Pa [home of the SS United States] | Registered: Oct 2000  |  IP: Logged
DAMBROSI
First Class Passenger
Member # 100

posted 07-06-2009 09:06 PM      Profile for DAMBROSI   Author's Homepage     Send New Private Message      Edit/Delete Post  Reply With Quote 
Miamicruiser, I loved Premier Cruise Line..the best ever for the market they had. Loved sailing the OCEANIC, ATLANTIC, MAJESTIC and the REMBRANDT...just beautiful and I'm glad I got a lot of photos of the interiors of these ships while I could, except for the MAJESTIC...wanted to get them but for some reason I didn't do it..to me Premier was numero uno in service and style. I'm glad they were around and I still miss them.
Posts: 2554 | From: Florida, USA, Where the Legend SS NORWAY sailed from. Moving back to FL next yr. | Registered: May 99  |  IP: Logged
dmwnc1
Cruise Director
Member # 3785

posted 07-06-2009 09:35 PM      Profile for dmwnc1   Email dmwnc1   Send New Private Message      Edit/Delete Post  Reply With Quote 
I never sailed them but sure sold a lot of them. They always seemed to have 'Kids Go Free' or 3rd/4th pax Free sales. And they were the Official Cruise Line of Walt Disney World if I remember correctly. Had real nice 7-day combo Land/Sea Packages. And everyone I sent on them always came back with great comments on the food and service. Hated to see them go under.
Posts: 5650 | From: Clarksburg WV | Registered: Apr 2003  |  IP: Logged
miamicruiser
First Class Passenger
Member # 4413

posted 07-06-2009 11:23 PM      Profile for miamicruiser   Email miamicruiser   Send New Private Message      Edit/Delete Post  Reply With Quote 
Back in the late 80's - early 90's the dining room staff & food services was handled by Apollo which also had the contract with RCCL at the same time. Many of the dining staff went back and forth between both cruise lines, it just depended on which ship they were assigned to for their contract. From what I heard, the food on Premier was basically the same as on RCCL, with perhaps a bit more kid friendly items. Gift shops were run by Florida Export / Greyhound Leisure and they also had the contract with RCCL (and several other lines) at that time so some of the Gift Shop Staff had also worked on RCCL ships. Many of the dining room and gift shop staff preferred the Premier ships over RCCL. More time in port (overnights in Nassau) and a quick turnaround in guests. The Gift Shop staff liked it even more as they made a lot more commission from sales due to the shorter 3 & 4 day runs. Each week, for several years, Oceanic was the top selling ship in Gift Shop sales of all the ships Fla. Export/Greyhound Leisure staffed. If I remember correctly, RCCL Song of America usually came in 2nd place in sales. Back then, the Oceanic and Atlantic sailed in tandem and were always together in Nassau so many of the staff had friends on both ships. It seemed at that time, the majority of the onboard staff never wanted to leave the Premier fleet for another line. That says a lot.

The Premier ships were spotless inside and out and always smelled very, very clean! Perhaps Dial Corp. (soap company) as the main owner of Premier was providing unlimited cleaning supplies!

The ships were perfect for the market at that time and did provide thousands of first time cruisers with a wonderful cruise experience. The tie-in with Disney was certainly a part of the success. Disney saw that this could be big, or even bigger and they had pretty deep pockets at that time (and still do) so it was really only a matter of time before they made the decision to build a fleet of their own. Had Premier not been as successful as they were in the family market I doubt Disney would have gotten into the cruise business. Premier showed them how it could be done. I have always been, and will continue to be proud to have been a part of the Premier family.


Posts: 54 | From: miami | Registered: Jan 2004  |  IP: Logged
cruisemole
First Class Passenger
Member # 2459

posted 07-07-2009 12:28 PM      Profile for cruisemole   Email cruisemole   Send New Private Message      Edit/Delete Post  Reply With Quote 
Dial killed Premier.
Posts: 343 | From: dear ol'blighty | Registered: Sep 2001  |  IP: Logged
desirod7
First Class Passenger
Member # 1626

posted 07-07-2009 09:59 PM      Profile for desirod7     Send New Private Message      Edit/Delete Post  Reply With Quote 
quote:
Originally posted by cruisemole:
Dial killed Premier.

Likely true however; even if the best whiz-managers took over, and around today, none of the classic fleet would be deployed. SOLAS would take out the Rotterdam, *.Breezes were worn out.

The fleet may have consisted of the Oceanic, Norwegian Sea or Wind, Clipper Pacific, Loveboats, Sally Albatross, Perla, Holiday class, doing ultra cheap 3 day gambling cruises out of Mobile; Lauderdale, and Baltimore.

Lets stop moaping and remember Premier, Regency, Commodore, for the window of time it could offer a classic liner experience at the end of their era.


Posts: 5727 | From: Philadelphia, Pa [home of the SS United States] | Registered: Oct 2000  |  IP: Logged
Thad
First Class Passenger
Member # 1224

posted 07-08-2009 09:20 AM      Profile for Thad   Email Thad   Send New Private Message      Edit/Delete Post  Reply With Quote 
If Carnival had bought Premier, you would have many of the Fantasy Class painted red these days...
Posts: 1967 | From: Boston, MA | Registered: Apr 2000  |  IP: Logged
TampaMike
First Class Passenger
Member # 4445

posted 07-08-2009 07:50 PM      Profile for TampaMike   Email TampaMike   Send New Private Message      Edit/Delete Post  Reply With Quote 
There were really 3 Premier Cruise Lines.

The 1st iteration was with the Royale alone, before the Disney partnership. It was fledgling, but a unique offer and alternative to the Miami based short Bahamas cruises.

The 2nd iteration was once the Disney partnership was underway. I believe the best years of PCL were from the aquisition of the Oceanic throught the second season on Majestic's ABACODABRA itinerary. The food and service was on par with RCCL. Entertainment was beefed up with LEGENDS in CONCERT from Las Vegas. The ships were older, but they were very well maintained and clean. Pressure from Disney kept most standards better than the competition.

The 3rd iteration was with the merger of Dolphin/Seawind and anyone got any old ships for sale PCL. The product was diluted under operating costs. Marketing flounderd to be anything it could to attract from the new ship competition that drew away the clientel. It was grasping at straws, financially, conceptually and operationally.

I was at PCL in the mid 80s to early 90s. I learned more in my career at sea from that product than anywhere else. I see seeds from PCL in every major cruise product.

miamicruiser....we may have been shipmates at some point? Perhaps we can share notes.

[ 07-08-2009: Message edited by: TampaMike ]


Posts: 246 | From: Tampa | Registered: Feb 2004  |  IP: Logged
Maasdam
First Class Passenger
Member # 3858

posted 07-09-2009 03:57 AM      Profile for Maasdam   Author's Homepage   Email Maasdam   Send New Private Message      Edit/Delete Post  Reply With Quote 
I recall the international out cry when Premier announced that they wanted to rebuild the Rembrandt in Big Red Boat and even made artist impressions of the vessel in red livery. But they not think about the public and the protest on that announcement. Letters, mail, calls pouring in with angry passengers and even some press reactions where not friendly toward Premier. They quickly abandon the idea. Shortly after wards crew ruined one of here boilers on a trans Atlantic trip. After a view months Premier was ended and the rest is history.
Posts: 4695 | From: Rotterdam home of the tss. Rotterdam. | Registered: May 2003  |  IP: Logged
joe at travelpage
Administrator
Member # 622

posted 07-09-2009 01:22 PM      Profile for joe at travelpage   Author's Homepage   Email joe at travelpage   Send New Private Message      Edit/Delete Post  Reply With Quote 
quote:
Originally posted by Maasdam:
I recall the international out cry when Premier announced that they wanted to rebuild the Rembrandt in Big Red Boat and even made artist impressions of the vessel in red livery. ...


From our
Cruise News Archive - November 21,1999:


Finally, in a move that is sure to disappoint ocean liner aficionados, Premier will transform the S.S. Rembrandt (formerly HAL's Rotterdam V) into The Big Red Boat IV. In her new role she will offer 3 and 4-night cruises from Los Angeles to Catalina, San Diego and Ensenada during the winter months. In July 2001, Premier will make its maiden journey to the Great Northwest when The Big Red Boat IV begins 7-night Alaskan adventures.


Posts: 29976 | From: Great Falls, Virginia | Registered: A Long Time Ago!  |  IP: Logged
Redlinekid2
First Class Passenger
Member # 7157

posted 07-09-2009 01:26 PM      Profile for Redlinekid2     Send New Private Message      Edit/Delete Post  Reply With Quote 
quote:
Originally posted by Maasdam:
I recall the international out cry when Premier announced that they wanted to rebuild the Rembrandt in Big Red Boat and even made artist impressions of the vessel in red livery. But they not think about the public and the protest on that announcement. Letters, mail, calls pouring in with angry passengers and even some press reactions where not friendly toward Premier. They quickly abandon the idea. Shortly after wards crew ruined one of here boilers on a trans Atlantic trip. After a view months Premier was ended and the rest is history.

And Premier ended abrumptly, I might add. Otherwise, they might have ruined the SS Rotterdam in the same manner as the Regal Empress from behind the scenes. And the ship would have ended up in Alang, by now in Mr. Metha's delightful care.

I was glad that the SS Rotterdam was able to sail for over 40 years before begin retired for good. My only concern was that the ship would end up being scrapped, like the SS Norway. It's good to know that after 12 years, another oceanliner is in the Queen Mary catagory as a static attraction. However, the SS Rotterdam is the first vessel to retired as a hotel ship in its homeland.


Posts: 300 | From: Florida | Registered: Aug 2006  |  IP: Logged
Thad
First Class Passenger
Member # 1224

posted 07-10-2009 03:32 PM      Profile for Thad   Email Thad   Send New Private Message      Edit/Delete Post  Reply With Quote 
Nice shot of the three ships of Premier when the line seemed to be at its high point. Atlantic, Oceanic and Majestic..


Posts: 1967 | From: Boston, MA | Registered: Apr 2000  |  IP: Logged
TampaMike
First Class Passenger
Member # 4445

posted 07-10-2009 04:27 PM      Profile for TampaMike   Email TampaMike   Send New Private Message      Edit/Delete Post  Reply With Quote 
Indeed Thad. That photo was in 1991. I would put PCL at it's prime 1989-1992. This was also when PCL was looking to also purchase the Pacific and Island Princess after Sun Princess became Majestic.

The bad news was with Majestic being in Nassau. When weather or swells did not allow for Majestic to enter the cut behind Great Guana Cay in the Abacos, the ABACODABRA itinerary was aborted and the ship instead went to Nassau, duplicating the itinerary of the Oceanic and Atlantic.

Passengers were very unhappy as the Abaco itinerary was unique and splendid, though fragile to the weather. Further, Majestic carried many repeat PCL pax who did not want to again sail to Nassau. I recall several times repeat passengers on Majestic failed to reach the Abacos after 2 or 3 attempts.

When Majestic was blown out of the Abacos, it was a painful cruise for the passengers. The crew however, isolated to months of out islands, grueling work schedules and no contact with other ships, rejoiced at the site of Nassau. PCL staff reunions on the pier were very memorable and emotional.

I believe this photo was taken before the fire on Majestic in July 1991. I cannot see the portable containers on the stern which housed generators to supplement the engines which where being rebuilt months after the fire.

[ 07-10-2009: Message edited by: TampaMike ]


Posts: 246 | From: Tampa | Registered: Feb 2004  |  IP: Logged
miamicruiser
First Class Passenger
Member # 4413

posted 07-11-2009 08:49 PM      Profile for miamicruiser   Email miamicruiser   Send New Private Message      Edit/Delete Post  Reply With Quote 
Yes, a great picture of a time sadly now gone by. Premier, like a shooting star, come out of nowhere, grew quickly in size, and then just as quickly burned out. It really is a shame that not too long ago there were so many different lines in the business and each one was quite different than the others. With all the new ships now and all the wonderful innovations and facilities that didn't exist 20 years ago, or at least not on the same scale, I have to wonder is the industry and the product really that much better?
Posts: 54 | From: miami | Registered: Jan 2004  |  IP: Logged
miamicruiser
First Class Passenger
Member # 4413

posted 07-11-2009 08:50 PM      Profile for miamicruiser   Email miamicruiser   Send New Private Message      Edit/Delete Post  Reply With Quote 
TampaMike, I worked in the Embarkation Dept 89-93.

[ 07-11-2009: Message edited by: miamicruiser ]


Posts: 54 | From: miami | Registered: Jan 2004  |  IP: Logged
Redlinekid2
First Class Passenger
Member # 7157

posted 08-17-2009 07:35 PM      Profile for Redlinekid2     Send New Private Message      Edit/Delete Post  Reply With Quote 
How I longed for the simple days of cruising of the late 1970s to the early 1980s. How I wished that the SS Norway was the featured ship on the Love Boat for Season 3, replace the Pacific Princess role in the show.

Alas, those days are long gone.


Posts: 300 | From: Florida | Registered: Aug 2006  |  IP: Logged
Waynaro
First Class Passenger
Member # 3484

posted 08-18-2009 05:32 PM      Profile for Waynaro   Email Waynaro   Send New Private Message      Edit/Delete Post  Reply With Quote 
Wow, reading with you all have to say about Premier, there seem to be something special about the ships and crew during its beginning and high point.
Posts: 6108 | From: Vallejo,CA : California Maritime Academy!!! | Registered: Nov 2002  |  IP: Logged
Noordam
First Class Passenger
Member # 3811

posted 08-18-2009 08:42 PM      Profile for Noordam   Email Noordam   Send New Private Message      Edit/Delete Post  Reply With Quote 
Tampa Mike -

I have always heard you drop the mention of Island and Pacific going to Premier in the early 90s.

How close to happening was this?

I remember that Princess was hot to see the Dawn and Fair go; and always thought that these sisters could have gone to Premier. But never the Island and Pacific, as they were such favorites of the repeaters.


Posts: 441 | From: Los Angeles | Registered: Apr 2003  |  IP: Logged
TampaMike
First Class Passenger
Member # 4445

posted 08-19-2009 07:03 AM      Profile for TampaMike   Email TampaMike   Send New Private Message      Edit/Delete Post  Reply With Quote 
Noordam.... Greetings from aboard the Prinsendam,.

After the aquisition of Sun Princess to become Majestic, Premier had designs to expand to the West Coast and run 3 day and 7 day cruises in conjunction with Disneyland. The ships that were targeted for the west coast expansion were the Pacific and Island Princesses. Short Cruises to Catalina and Ensenada and 7 day Acapulco cruises were planned.

I believe it was quite close to reality as the staffing was already discussed as we worked in core teams at PCL which rotated thropughout the fleet.

At this same time is when Micky Arison and his family sailed with us aboard Majestic and announced an intent to purchase PCL. Although the sale did not go through, the purchase of PP and IP went silent. I believe it was backpeddling from then owners Dial Corp, and sunsequently the loss of the Disney partnership. It was quickly downhill from there. I left 6 months after the Majestic fire and returned to Rotterdam V.


Posts: 246 | From: Tampa | Registered: Feb 2004  |  IP: Logged
Maasdam
First Class Passenger
Member # 3858

posted 08-19-2009 09:44 AM      Profile for Maasdam   Author's Homepage   Email Maasdam   Send New Private Message      Edit/Delete Post  Reply With Quote 
I always thought that The Rotterdam initially bought by Dolphin Cruises. Shortly before or after purchase the merge with Premier. Is this true???

Found Premier always a fascinating company, and reading AL those positive story's a good company to.

Greetings Ben.


Posts: 4695 | From: Rotterdam home of the tss. Rotterdam. | Registered: May 2003  |  IP: Logged

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