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Latest News...Norwegian Cruise Line today announced additional details for its private island transformation on Great Stirrup Cay in the Bahamas headlined by a nearly six-acre Great Tides Waterpark opening in summer 2026, and more incredible experiences to bring unforgettable adventures and endless relaxation for its guests. From cliff jumps and jet karts to swim-up bars and splash zones...
Latest News...Royal Caribbean Group (NYSE: RCL) today reported second quarter Earnings per Share ("EPS") of $4.41 and Adjusted EPS of $4.38. These results were better than the company's guidance due to strong close-in demand, lower costs driven primarily by timing, and favorability below the line driven primarily by the outperformance of TUI Cruises and lower....
Latest News...Holland America Line is unveiling an evolution of its onboard entertainment experience, rolling out across the fleet now through next year. The enhancements include more live music, revitalized World Stage productions, immersive cultural programming and a dynamic new entertainment team structure. Guests are already seeing the transformation on six ships, with more to follow by year's end. ...
Celebrity Cruises has today announced the launch of their new brand campaign ‘Remember Everything’. The new campaign, launching first in the US and Canada, is the next step in telling the modern luxury story and emphasizes what modern luxury feels like to guests.
Launching on Monday, April 7, ‘Remember Everything’ will debut on national television as part of the brand’s partnership with Bravo Media and will be supplemented with trade and consumer print, digital, social, and direct mail, as well as experiential events.
The campaign was created by Celebrity's in-house creative leadership team, and as a foundation storytelling element, guests' vacation experiences are brought together to show how they 'Remember Everything'. The three commercials, told from a guest’s perspective, also feature a new Celebrity sound.
The insights for the campaign were gained from the brand’s ongoing dialogue with guests. Research showed the importance of emotional benefits when choosing a vacation, from feeling relaxed and restored, to escaping daily responsibilities, to doing as much or as little as they want, and knowing that everyone in their travel party will be happy.
“The new campaign is centered around our guests enjoying the totality of their Celebrity experience, not just a single moment - we want them to 'Remember Everything," said Lisa Kauffman, VP Marketing, Celebrity Cruises. "Our guests are our most powerful storytellers, and we wanted to weave their stories into a narrative that sums up our modern luxury vacation experience. It could be an incredible dining experience in Qsine, the warmth of their stateroom attendant making their room a private sanctuary, a fabulous day in Tuscany, or simply connecting with their families by the pool. It’s all these types of moments added together that make Celebrity special and it is the reason why our guests continue to choose us.”
IMHO Princess' new campaign is very similar but so much more smartly executed.
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