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»	Cruise Talk » Cruise Lines » Carnival to Dissolve all Brands

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Topic: Carnival to Dissolve all Brands

Malcolm @ cruisepage
Cruise Director
Member # 301

posted 04-01-2010 04:03 AM

Carnival to Dissolve all Brands

Carnival Headquarters - 4/1/2010: It has been announced that the Carnival Corporation & PLC have decided to dissolve their various cruise brands over the next five years.

Carnival currently own Carnival Cruise Lines, Princess Cruises, Holland America Line and Seabourn Cruise Line in North America; P&O Cruises, Cunard Line and Ocean Village in the United Kingdom; AIDA Cruises in Germany; Costa Cruises in Italy and P&O Cruises Australia in Australia. Combined, it operates a fleet of 88 ships, totaling more than 160,000 berths with a further 18 ships to be delivered by 2012.

CEO Micky Arison announced “that the time is right for Carnival to create one global cruise brand”. He went on to say “Even ten years ago the global cruise market was not ready for the introduction of our ‘Fun Ships’, preferring various nice brands.” However the market has matured dramatically. He said “ For example a P&O traditionalist is happy to cruise on Princess derived vessel such as Ventura and a Cunard faithful is happy to cruise on a vista class derivative, such as Queen Victoria. In Europe Costa has been greatly expanded using the carnival Vista class ship designs, with interior décor by Carnival’s Joe Farcus”.

All of the Carnival brands will lose their individual identity and be re -branded as ‘Fun Ships’ by 2015. The external liveries will change to match the existing Carnival ‘Fun Ship’ fleet. It is anticipated that many of the ships names will be retained but with the pre-fix “Carnival” such as “Carnival Ventura” or “Carnival Fortuna”.

It is expected that interior décor will be ‘Carnivalised’ as the various ships are refitted, although this will not happened immediately.

Source: Carnival Press Office

Industry commentators have speculated for some years that it would only be a matter of time before Carnival felt the need to compete with RCI’s and NCL’s global brands.

[ 04-01-2010: Message edited by: Malcolm @ cruisepage ]

Posts: 19210 | From: Essex (Just Outside London) | Registered: A Long Time Ago! | IP: Logged

Anders
First Class Passenger
Member # 6373

posted 04-01-2010 04:29 AM

Good one

Especially the last paragraph, more than anything, gives it away as not being a Carnival-issued statement.

Posts: 258 | From: Oslo, Norway | Registered: Mar 2006 | IP: Logged

Maasdam
First Class Passenger
Member # 3858

posted 04-01-2010 05:10 AM

April 1

Posts: 4695 | From: Rotterdam home of the tss. Rotterdam. | Registered: May 2003 | IP: Logged

Neil - Ex P & O & PRINCESS CRUISES
First Class Passenger
Member # 5641

posted 04-01-2010 05:35 AM

Email Neil - Ex P & O & PRINCESS CRUISES

It appears Micky Arison has no interest in the history of the companies they have bought up and the loyal following that ships like those operated by P & O enjoy.

Perhaps if bookings drop off, when he changes the names of the P & O ships to things like ' Carnival Oriana ', he will find that future passengers do not want to travel on his so called fun ships.

I can not see that there will be any benefit to the old P & O share holders, like myself, as all these changes to the ships names etc will cost money !

Thats unless it is an April Fool joke !

[ 04-01-2010: Message edited by: Neil - Ex P. & O. S. N. Company. ]

Posts: 2355 | From: Dunstable, Bedfordshire. 30 miles north of London | Registered: May 2005 | IP: Logged

Frosty 4
First Class Passenger
Member # 5826

posted 04-01-2010 10:05 AM

I think M is playing a joke on us!!!
Frosty4

Posts: 2531 | From: Illinois | Registered: Jul 2005 | IP: Logged

Andy
First Class Passenger
Member # 3856

posted 04-01-2010 10:51 AM

So there will be two Carnival Legend, Carnival Spirit, Carnival Victoria

Posts: 581 | From: Hong Kong | Registered: May 2003 | IP: Logged

Neil - Ex P & O & PRINCESS CRUISES
First Class Passenger
Member # 5641

posted 04-01-2010 11:53 AM

With the Costa Cruise ships you could go back to their old style with the name Carnival Classica C or Carnival Luminosa C !

Posts: 2355 | From: Dunstable, Bedfordshire. 30 miles north of London | Registered: May 2005 | IP: Logged

Christophe D
First Class Passenger
Member # 1680

posted 04-01-2010 12:29 PM

Interresting.

I'm waiting the 2015's brochure with there 1 254 pages and a weight of 3,4 kilo.

Good 1 april

Posts: 282 | From: Dunkerque, France | Registered: Nov 2000 | IP: Logged

GregD
First Class Passenger
Member # 4176

posted 04-01-2010 04:43 PM

Is it just me or do the April fools jokes not have the same impact anymore. The best parts are watching those that forgot that it was April 1st and believing the stories. I can recall, I got majorly shocked my first time here.
None-the-less very good story M. Your third paragraph has some very great points that warrant discussion outside of an april fools joke. With lines sharing ship design (vista) does the 'branding' make that much of a difference?
Just my thoughts .
Greg

Posts: 548 | From: Texas | Registered: Sep 2003 | IP: Logged

GregD
First Class Passenger
Member # 4176

posted 04-01-2010 04:46 PM

I think I remember one year that we were trying to figure out if the post was actually a joke or not because it sounded legit.

April 1st is my favorite time on Cruise Talk.

Posts: 548 | From: Texas | Registered: Sep 2003 | IP: Logged

Maasdam
First Class Passenger
Member # 3858

posted 04-01-2010 06:05 PM

Clearly April fools joke. Simply it's not possible to dissolve Holland America Line the continuing of the line is secured in the take over contract. I thought similar contracts where signed with the take over of Costa and P&O/Princess.

Greetings Ben.

[ 04-01-2010: Message edited by: Maasdam ]

Posts: 4695 | From: Rotterdam home of the tss. Rotterdam. | Registered: May 2003 | IP: Logged

Malcolm @ cruisepage
Cruise Director
Member # 301

posted 04-01-2010 07:35 PM

O.K...I admit it April Fool!

(Hopefully it's not a 'Flash-forward')

Posts: 19210 | From: Essex (Just Outside London) | Registered: A Long Time Ago! | IP: Logged

Cam J
First Class Passenger
Member # 24617

posted 04-01-2010 08:44 PM

Nice one Malcom! You scared me there for a second! hahaha

Cam J

Posts: 503 | From: Belvedere, CA | Registered: Jun 2009 | IP: Logged

Sutho
First Class Passenger
Member # 6234

posted 04-02-2010 07:31 AM

It was kind of believeable in the first few paragraphs. Towards the end it became apparant.

Posts: 1055 | From: Newcastle, Australia | Registered: Feb 2006 | IP: Logged

DAMBROSI
First Class Passenger
Member # 100

posted 04-03-2010 01:55 PM

I almost took it seriously myself...good job Malcolm, you always manage to give me a smile.

However, it could happen for real and who is to say it couldn't??

Posts: 2554 | From: Florida, USA, Where the Legend SS NORWAY sailed from. Moving back to FL next yr. | Registered: May 99 | IP: Logged

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