Cruise Talk: The return of Croisères Paquet

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»	Cruise Talk » Cruise Lines » The return of Croisères Paquet

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Topic: The return of Croisères Paquet

Kevin Griffin, London
First Class Passenger
Member # 6010

posted 03-16-2010 05:10 AM

The Paquet brand is to be revived this summer using Costa Allegra, to be marketed in France under the name "Allegra."

TMR, once charterer of the Norway (ex-France) and a couple of the ex-Renaissance "R" class, has been chosen for the brand re-launch.

TMR opened their new site for these voyages last Thursday:

Croisières Paquet - TMR

Posts: 148 | From: London, England | Registered: Oct 2005 | IP: Logged

Pascal
First Class Passenger
Member # 5510

posted 03-17-2010 04:14 PM

Knowing that the original brand core market is now essentially composed of dead people, and that, judging from their website, they intend to target this public, I can't help being doubting about this venture.

But I wish them good luck anyway.

[ 03-17-2010: Message edited by: Pascal ]

Posts: 1371 | From: Aix en Provence | Registered: Mar 2005 | IP: Logged

Lubber
First Class Passenger
Member # 13710

posted 04-28-2010 03:22 PM

quote:
Originally posted by Pascal:
Knowing that the original brand core market is now essentially composed of dead people, and that, judging from their website, they intend to target this public, I can't help being doubting about this venture.
But I wish them good luck anyway.

Paquet really knows their demographic!

All that Concorde/SS France stuff in the brochure is a bit revisionist. Much of Paquet's business was actually in the Caribbean as Paquet Ulysses, which became Dolphin Cruises, which was bought out by Premier, who is well known in some circles for hosting the original Goth Cruises.

So, their traditional audience isn't dead, just... really, really pale.

Posts: 241 | From: Land | Registered: Feb 2008 | IP: Logged

kostakis
First Class Passenger
Member # 5239

posted 05-14-2010 08:56 AM

TMR France is one of the most professional tour operators around the globe. They know very well this business and together with their loyal clientele, I'm sure they will run this project with great success. I have been their tour operator in Greece some years ago and I can asure you that it's really a preasure working for them. Good luck TMR!!

Posts: 11 | From: Athens | Registered: Dec 2004 | IP: Logged

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