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This taken from the PowerPoint presentation prepared by P&O/Princess Cruises.
Ernie Roller
Royal P&O Cruises
Keep in mind that Royal Caribbean International and Celebrity Cruises together are officially "Royal Caribbean Cruises Limited", and Princess is officially "P&O Princess Cruises". I like the idea of taking the first word from each company- this sounds nice and keeps the P&O names will all of its wonderful history, heritage, and tradition- it really is the most identifiably part of all.
Peninsula-Orient-Royal-Carribean
The acronym becomes
P.O.R.C
Appropriate metaphor for the greed of the execs
On a more serious note, do we knowe if they plan to keep the individual Brand Names? It would be a real shame to loose the historic name of 'P&O'?
[ 11-22-2001: Message edited by: Malcolm ]
I do see it be a challenge for the industry as I can see that Carnival may decide to support only those agents who support their ENTIRE line-up and the same w/ this new company.
The Pay for Performance model is just around the corner - agents had better really look at who they're selling - it could make for some interesting times ahead.
Well,, my choice for a new name would be the"5 & 10 Cent" Line.
quote:Originally posted by Nebrasil:"Combined group will be renamed on completion with the corporates entities of P&O Princess and Royal Caribbean each taking the new group name"
So the historic name of "P&O Cruises" will be lost forever!
I wonder if the name of "Cunard" will go the same way, in the near future, if Carnival seek a global brand too?
quote:Originally posted by desirod6:How AboutPeninsula-Orient-Royal-CarribeanThe acronym becomes P.O.R.CAppropriate metaphor for the greed of the execs
Great one, Desirod...
[ 11-26-2001: Message edited by: Rex ]
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