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» Cruise Talk   » Mid-Ships Lounge   » Customer Loyalty

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Author Topic: Customer Loyalty
Jules
First Class Passenger
Member # 1529

posted 10-01-2003 08:01 PM      Profile for Jules        Edit/Delete Post  Reply With Quote 
I just recieved membership of the new P & O customer loyalty club in the post this morning.

I did not apply for this, it appears that all customers who have sailed in the last three years recieve membership at 3 different grades dependant on a points system. 10 points are allocated per night at sea with P & O.

This replaces the P.O.S.H club which was by paid subscription and offered different benefits.

I like to try different ships and lines so have never built up a major record with any one company. Consequently I am never likely to reach the "gold" standard with any of these schemes.

It would be interesting to compare lines and what they offer. For those of you who travel regularly with one line - are the loyalty schemes worth the effort in your opinion?


Posts: 136 | From: Scotland | Registered: Aug 2000  |  IP: Logged
Malcolm @ cruisepage
Cruise Director
Member # 301

posted 10-05-2003 12:59 PM      Profile for Malcolm @ cruisepage     Send New Private Message      Edit/Delete Post  Reply With Quote 
Good topic!

In my limited experience, only a positive cruise experience and good value for money would make me re-book with a cruise line.

Personally I find the loyalty scheme incentives, that I have seen, of minimal attraction. However, I understand that cruising does have a high degree of loyalty, so maybe it does work on some passengers?

Like you, I prefer to try different ships and lines. I do not wish to be loyal!


Posts: 19210 | From: Essex (Just Outside London) | Registered: A Long Time Ago!  |  IP: Logged
Barryboat
First Class Passenger
Member # 33

posted 10-06-2003 01:12 PM      Profile for Barryboat   Author's Homepage   Email Barryboat   Send New Private Message      Edit/Delete Post  Reply With Quote 
Perhaps the better choice would be a travel agency's loyalty program that allows one to accumulate points to try out different cruise lines.
Posts: 1851 | From: Bloomington, Minnesota (Home to the Mall of America) | Registered: Mar 99  |  IP: Logged
Jules
First Class Passenger
Member # 1529

posted 10-08-2003 02:32 PM      Profile for Jules        Edit/Delete Post  Reply With Quote 
I like the idea of travel agency loyalty but being a typically frugal Scot I look for the cruise I want, at the best price. To get that I tend to shop around a bit as different mainstream agencies offer better incentives for certain cruises.

Perhaps this is just a UK thing. I understand from other posts that travel agents in other places may be better informed, more professional in their approach and customer focused than the big chains here.

The loyalty schemes I have seen to date are pretty poor and frankly no incentive. Indeed given the generous first time cruiser benefits on offer with many of the lines it seems that they want to attract in new passengers more than look after the loyal ones.


Posts: 136 | From: Scotland | Registered: Aug 2000  |  IP: Logged
Green
First Class Passenger
Member # 171

posted 10-09-2003 08:07 PM      Profile for Green     Send New Private Message      Edit/Delete Post  Reply With Quote 
quote:
Originally posted by Barryboat:
Perhaps the better choice would be a travel agency's loyalty program that allows one to accumulate points to try out different cruise lines.

Now how would that work?

Know several people who have been loyal to an Agency, myself included. but I'm not sure just how many 'benefits' we accrued.


Posts: 2913 | From: Markham, Ontario, Canada | Registered: Jul 99  |  IP: Logged
gohaze
First Class Passenger
Member # 586

posted 10-09-2003 09:50 PM      Profile for gohaze   Email gohaze   Send New Private Message      Edit/Delete Post  Reply With Quote 
Well...we've used a certain TA for years and besides good service etc - keeping track of any fare changes, to the good of course. We also get an automatic percentage off the top. Credit on the ship's account whatever.

As for loyalty to a particular company or not. Yes, we have been certainly, even though we've tried over a dozen. It's more that we like a certain ship/company and where they go. Gerry Herrods operations have always been a favorite - the long Antarctic on the Marco Polo will be the #1 for ever.

At the other end there are the ones we wouldn't bother going up the gangway -HAL, Cunard, the Vandals and others.

....peter


Posts: 1909 | From: Vancouver.BC | Registered: Sep 99  |  IP: Logged
Maurice Fisher
Just Boarded
Member # 4104

posted 10-17-2003 10:19 AM      Profile for Maurice Fisher   Author's Homepage   Email Maurice Fisher   Send New Private Message      Edit/Delete Post  Reply With Quote 
I agree that the main consideration of re-booking with a cruise line is a previous good experience, and not the free goodies of a loyalty scheme.

However, we belong to Celebrity's Captains Club, and receive a free one cabin upgrade, and preferential embarkation, and disembarkation, which are worth having.

Celebrity would still be our favourite cruise line without these incentives, but they still reinforce our positive feeling for Celebrity.

Happy cruising.

Jen & M


Posts: 7 | From: London, England | Registered: Aug 2003  |  IP: Logged

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